Keith McCluskey, president of Chevrolet’s Board of National Dealers, has his sights set high as the veteran automaker ramps up its efforts to break into the growing electric vehicle segment. Amid the continuing efforts of the parent company of General Motors EV, McCluskey confirmed that Chevrolet dealers are looking to beat a formidable competitor – Tesla.
“We want to beat Tesla over electric vehicles. We want to meet demand,” McCluskey He said.
McCluskey’s statement presents a somewhat different stance compared to GM CEO Mary Barra, who has suggested in the past that GM is Already driving the electric car revolution. Ultimately, the dealer board chair’s letter bodes well for Chevrolet’s future efforts in the electric vehicle sector, as it indicates that Chevy dealers are ready to take electric vehicles seriously.
Vehicle reservations like the Ford F-150 Lightning and most recently the Chevy Silverado EV have proven that even traditional vehicle buyers are excited about the upcoming electric vehicles. The Silverado EV was unveiled in January at CES, and it’s signed in Over 110,000 bookings. About 240 fleet operators have also placed orders for a fully electric pickup truck.
General Motors has committed to invest 35 billion dollars Towards the transition of her electric car. The company also plans to launch 30 electric vehicles worldwide through 2025. This is a very different narrative compared to the past few years, when veteran car dealers were reported to have been actively dissuading customers from buying electric vehicles.
Back in 2016, Sierra Club send volunteers For more than 300 agencies across the United States. Volunteers were tasked with inquiring about electric vehicles. The results were disappointing, with dealers from companies like Ford and GM proving to be dismissive if not hostile to electric vehicles. Electric cars were not shipped, but were mocked as “golfs,” and there were no electric cars available for a test drive. Sierra Club members who took part in the audition also indicated that they were under severe pressure buy internal combustion cars While that.
Being GM’s high-volume brand, expectations are high that Chevrolet will produce electric vehicles of many price points for consumers. This should be covered not only by the Silverado EV, but also by vehicles like the Equinox and electric Blazer. The electric Equinox is expected to start at around $30,000, a price that should make it a competitor to popular electric vehicles such as the Tesla Model 3 and Model Y.
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