Kellogg’s, a US cereal multinational, has been punished in Mexico for failing to comply with the new labeling standards for excess sugar, salt and fat. The South American country is particularly prone to overweight and obesity.
A spokesman for the lawsuit told AFP on Tuesday that about 380,000 corn flakes and other baby breakfast staples had been “shaken” and sold for 75 points at the U.S. brand’s distribution center.
The Consumer Protection Agency said in a January 14 press release that these products do not have regulatory labels “against excess calories and added sugars”.
“We provide comprehensive, science-based nutrition information through the labels of the products we sell worldwide,” Kellogg defended himself in an “important announcement” on its portal in Mexico. “Kellogg is the first company in Mexico to incorporate nutritional guides into its products,” says Kellogg.
Soup cans are already fitted
From October 2020, food companies will need a new standard to warn consumers against excess sugar, salt and fat in their products. Drawing on packaging packages to protect children is also prohibited.
Results: In supermarkets, most food items – Mexican or imported – are offered for sale with the key black and white stamps on their packaging. These labels warn against “excess sugar”, “sodium (salt)” or “saturated fat”. Some products have all three brands.
According to the government, “70% of Mexicans and almost a third of them are obese” and officials are trying to tackle overweight problems. Authorities had already kept the cans of instant soup immobile for similar reasons last October.
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