Yesterday (January 23, 2024) for the first time in 5 years, Thai-American businessman and founder of hotel and restaurant giant Minor Group or MINT William Heinecke came to give a press conference to the media. .
Even at the age of 74, he is strong and active. The smiling face is different from last 3-4 years during the COVID-19 crisis. It almost ruined his life.
In 2019, the profit was 10,698 million baht, but in 2020, it turned into a loss of 21,407 million baht.
He once said it was the worst time in Miner's history. Hotels around the world, which are the lifeblood of the system, are not making any money.
When the storm passes in 2022, the miner group will again make a profit of 4,286 million baht.
For the first 9 months of 2023, revenue was 113,501 million baht and profit was 4,630 million baht.
To date, William believes that the minor will continue to grow thanks to various government policies that will help stimulate tourism.
But he also has several recommendations for the government to make the industry grow stronger.
Follow and read the story and recommendations of an influential entrepreneur who started an empire out of a cleaning business. The first investment is buying a plastic water bucket. and floor mop
Currently, Minor Group consists of 3 main groups: Hotel Business, Restaurant Business. and lifestyle product distribution business
78% of the group's revenue comes from the hotel business. It owns, manages and co-invests more than 530 properties with a total of 78,588 rooms in 60 countries worldwide.
It has the highest income from European countries, 70%. Second place comes from Thailand, with 11% (the number of hotels in Thailand is approximately 34).
Although the entire group faced a severe crisis during the COVID-19 but the hotel operating results at the end of 2023 (to be announced at the end of February 2024) are already above the pre-Covid levels. and continues to trend well in 2024
With the goal of increasing 12% to 23% of the total number of rooms in Asia by 2026, he ventured to plan 780 hotels in the next 3 years and gave him confidence to further occupy the Asian market.
William praised the government, saying the miner's strong performance was partly influenced by government policies in several areas, such as extending the operating hours of entertainment venues. Reducing and eliminating taxes on alcohol and spirits and building relationships with foreign investors to invest in Thailand. and increases the number of flights
He emphasized that
“Reducing and eliminating taxes on wine is something I have asked many governments to do. But, in this government, it has just become a reality.
The number of hotel room bookings in Thailand in January and February 2024, 20-30% higher than the same period last year, and the number of rooms booked by Chinese tourists are statistics that confirm the brightness of this year. Almost double compared to last year.
Be sure that if there is a permanent visa-free operation for Chinese tourists from March 1, 2024, it will lead to even more Chinese coming to Thailand. Returning to the number one tourist destination in Thailand.
He believes that in 2024, although the number of tourists may not be as high as in 2019, per capita spending may be equal to or higher than in 2019. Therefore, the number of tourists is not as important as the quality of tourists arriving. Willing to travel and pay at this time
As for the power of per capita spending, a minor group focusing on the top group will see a clear shift in this regard.
A group of Indian tourists besides China found William an interesting group. And increasingly into Thailand
“In the past Indians would not have spent much. But now it is a group that is willing to pay. Check out the wedding reception at our hotel hosting a lavish event with unlimited expenses.
Meanwhile, this year, compared to last year, the readiness of various airlines to expand the number of flights has increased.
4 Important issues to be presented to Govt
William proposed to the government to continue promoting tourism. In many respects,
1. Promoting soft power Both were shot in Thailand using locations with beautiful scenery. Comprehensive health care, sports and music about Thai food
“Government may use fiscal measures (incentives) Support organizing world-class music events in Thailand. In the past we have supported films and filming of movies in Thailand. “
2. Supporting airlines and creating incentives to increase the number of flights and reducing fees would be more appropriate.marketing to groups of tourists from new countries to increase diversity and reduce risks.
3. Tax deduction measures for expenditure on domestic tourism Especially during the low season in the 2nd and 3rd quarter of every year.
4. Promotion of retirement visas It doesn't just attract more retired expats to live in Thailand. But it helps increase the money in circulation in the Thai economy.
“I believe these policies will help drive the tourism business. One of the key drivers of the Thai economy should grow even stronger in 2024.
In Thailand, Minor plans to continue to open hotels. and preparing to open 3 new hotels in Paris in support of the Olympic Games, including plans to open a hotel in Helsinki. The Finnish capital was the first to occupy the market in the area
Additionally, MINT is a leader in the restaurant business. It is one of the largest in Asia with over 2,600 restaurants in 24 countries under the brands Pizza Company, The Coffee Club, Riverside, Benihana, Thai Express, Bonzone, Swenson's, Sizzler, Dairy Queen, Burger King, Coffee Journey and Gaga.
In addition to over 1,000 strategic partner restaurants (such as S&P and BreadTalk), it is a leader in lifestyle product distribution and contract manufacturing. One of the largest in Thailand under brands such as Anello, Berghoff, Bossini, Charles & Keith.
Get to know William Heinecke
Legend of creation by Thai businessman William Heinecke. This American-born man should be no different from a Thai millionaire whose ancestors brought a sailing mat from China. Williams is the only version from the West.
He moved to Thailand with his parents at the age of 14 during the Vietnam War. At 17, he began building a minor group empire. An initial investment of 20,000 baht to buy cleaning equipment such as plastic buckets and mops has generated annual income of over 100 billion baht. and buy advertising time from local radio stations to advertise his first business
From there, he became the owner of a small hotel and restaurant in Pattaya before expanding his business and becoming an entrepreneur operating in several countries around the world.
He is a legend of a businessman who fought for his life. Sometimes life fights back. But he made it.
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5 year performance of MINT
Year 2019, Revenue 129,061 Million, Net Profit 10,698 Million
Year 2020, income 58,232 million, loss 21,407 million
2021 income 76,211 million, loss 13166 million
Year 2022, revenue 123,809 million, profit 4,286 million.
For the first 9 months of 2023, revenue was 113,501 million and profit was 4,630 million.
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