Asian Games Earnings Book PLANB Peak Season Outside Home Media – Mitty Hone

Stock Dimensions – PLANB The Asian Games generated a profit of 20 million baht in Q3/23. Supporting earnings growth, expected in the fourth quarterIt constantly rises as we enter the peak season

Dao Securities (Thailand) subsidiary PLANB said it raised its target price to 11 baht, which is well on its heels from the expansion of the advertising budget after the government completes. Because earnings in the second half of the year are expected to enter the peak season for OOH media. Net profit this year is expected to reach 909 million baht, a growth rate of 29%.

Asian Games book profits 20 million baht

Tesco Securities, the second half of the year will grow more than the first half of the year. As a result of the recognition of increased co-marketing income from boxing and the Asian Games during the third quarter of 2023, another 200 million baht, and the full-year advertising media usage is expected to return to the pre-Covid level. Of luxury brand products, they continue to market. Tourism is rebounding Margin rate increases according to income, still recommends buying with a target of 10.7 baht.

The broker raises the target price to 11 baht.

Krungsri Securities expects earnings to increase quarter-on-quarter in the second half of this year, with Q3/66 earnings expected to be 250 million baht, up 10% QoQ, and taking a positive earnings record of 20 million baht from the Games Asian Q4/66 is expected to continue to grow even though there will be no more income from the Asian Games. As we enter the peak season, a profit of 267 million baht is expected, up 6% quarter-on-quarter. We still estimate this year’s profit at 876 million baht, up 25.8%. We recommend buying with a target of 10.20 baht.

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