YAS cooperates with Samsung to conquer the smartphone and tablet market. Targeting corporate customers as a continuation of cooperation to distribute Samsung in the consumer market. Increased confidence in “Galaxy for Work” integrated with hardware solutions, focusing on developing services to suit each client organization (customized service), combining the capabilities of YAS and Benchachinda Group. With a strong network and market experience, corporate clients are ready to raise the level of business efficiency in the digital age
Mr. Thanapon Bencharongkul, Director of Partners and New Product Management, YA Sales and Services Co., Ltd. Or YAS in Benchachinda Group (BCG).He said that in 2024, YAS was appointed by Samsung as an Official Partner for the distribution of Samsung products, focusing on the enterprise customer market, which pushed Samsung Galaxy for Work to increase the competitiveness of enterprises in the industry.
From the results of the 2023 Work Style and Future Trends survey, it is clear that modern organizations will have a hybrid working style, with up to 82% using a flexible workplace policy and 71% of employees believe that working in a flexible workplace format helps improve work. Therefore, communications equipment is therefore an important tool that helps it work more efficiently with daily use.
Yas sees a market opportunity in these changing business patterns. This is reflected in the market value of corporate clients exceeding ten billion baht. Or is expected to grow at least 20% annually, thus collaborating with Samsung to expand the corporate customer market with the capabilities of Benchachinda Group (BCG) having network and marketing expertise. We have been looking after corporate clients for over 20 years, with a serving client base of over 3,000 organisations, targeting groups in key industries. It is a retail business group. Service Group Banking, Finance and Manufacturing Groups
“Most modern organizations have adapted to respond to the change in employees' work lifestyles in the era of hybrid work by focusing on efficient and seamless working and the ability to deliver a good customer experience. YAS and Benchachinda Group are ready to help create a sustainable B2B ecosystem. With Samsung's diverse products and services from Benchachinda Group (BCG), such as fiber internet service, cloud service, and cyber security, which can meet customers' needs in every dimension.“Mr. Thanafon said
Mr. Panopat Kasimsuk, Head of Corporate Business Group, Mobile Experience, Samsung Electronics Thailand Co., Ltd.He said that according to this year's business plan, Samsung wants to penetrate the corporate customer market with “Galaxy for Work” integrated with both devices. Solutions and services specifically developed for corporate clients. It has hardware and software ready to meet the needs of the organization in every aspect, be it security. Diversity in products and modernity that comes with innovative technology to enhance the work efficiency of employees in the organization
With the strategy of creating a sustainable B2B ecosystem focus on adding product and service combinations that better meet the needs of business customers. Which has a full range of products ready for service and there is also development to increase the life. With a 2-year product warranty and ongoing software updates. YAS and Benchachinda Group (BCG) are ready to expand business cooperation with Samsung in the field of sales and marketing. It can answer the established strategy of expanding Samsung's corporate customer market very well.
Mr. Winai Swatdimanon, Sales Manager, Samsung Electronics Thailand Co., Ltd.In addition to the consumer smartphone market at present, the competition situation in the smartphone market is very competitive, but Samsung still holds the position of the number one smartphone brand in sales. By providing high-quality, advanced and integrated smartphones with every product. Seamlessly respond to customer needs in every group. With the recent success of the launch of the Samsung Galaxy S24, which features Galaxy AI as a key feature. It helps to improve the quality of life of customers very well. Including receiving cooperation from affiliate distributors in marketing and sales is an important part of successful Samsung industry Yas is one of the distribution partners and distributors who can distribute the products to customers and take good care of customers in the lower south region who are assigned to them.
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