Mr. Pichet Rerkprisha, CEO of Line Thailand, revealed that Line has been providing its services in Thailand for more than 12 years, and is a platform with more than 54 million users, and is considered the infrastructure for life in the digital age. There are many advanced services by a team of developers based in Thailand. Over the next five years, LINE aims to achieve an “open platform” ready to embrace connectivity with a variety of cutting-edge technologies, products and services that align with the behavior of Thai people, whether in terms of users, businesses or partners, based on initial ideas from the LINE Thailand team to meet needs. For Thai market
Mr. Wira Kasetsin, Executive Vice President of Products, said that for LINE the four important strategies going forward are: 1. Opening up services to connect to other systems or solutions. It is designed by the LINE team itself and the system developed by partners or general developers to increase efficiency in creating products and services to meet the needs of Thai users in a broader and deeper dimension. 2. Promotion Partners and developers have greater access to data. Both quantitatively and qualitatively seamlessly and this leads to using data to really drive growth. 3. Increase marketing efficiency on the platform with stronger data management and analysis capabilities. Create sustainable business growth through Line’s diverse solutions and 4. Strict focus on user security and privacy.
In addition, there is an emphasis on upgrading technology. Increased ability to manage customer data through the My Client tool and improved online advertising tools. To be able to analyze and apply the information obtained by the brand you can better drive business growth and expand application programming interface (API) connections so programs can communicate with each other. To have more variety and answer specific needs more comprehensively
Besides, Mr. Norasit Sithwitwichit, Executive Vice President of Operations, said that basic services such as “chat” are Line’s strengths, which continue to be developed, especially group chat, which is very popular among Thai people. This is reflected in growth statistics that have exceeded 56% over the past ten years, and the rate of sending various types of messages, including images, audio files, and videos, has a higher growth rate than other countries around the world.
A survey conducted by LINE Thailand found that the most popular group chat categories are friends (82%), family 80%, work 77%, and school 27%, reflecting the diversity of user groups and how they are used. More than 77% of users said that family chat groups help them interact more between generations. Meanwhile, group chat can help make work processes faster and easier. This leads to a more efficient business society than in the past. This leads to the determination to develop solutions that meet the work-group needs of Thai people in order to create a balance between work, life and family together.
In addition, there are plans to launch LINE STICKERS PREMIUM, a monthly/yearly sticker service for Thai people, which is another option to choose to use a variety of sticker sets and be more worthwhile. It is part of a trend to develop the platform’s strengths. Line for digital communications to be more efficient.
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