Kanye West says he’s breaking up the gap.
Kanye West’s attorney, who goes to Yeezy, told The Associated Press that a letter was sent to the clothing chain Thursday seeking to terminate the contract between Gap and West’s Yeezy.
The engagement comes just over a year after Yeezy’s first item, a blue puffy jacket, debuted in Gap stores. The deal was announced in June 2020.
“Gap Ye has left no choice but to terminate their cooperation agreement due to Gap’s significant non-compliance,” Nicholas Gravante, a West attorney at Cadwalader Wickersham & Taft, said in a statement emailed to the Associated Press.
“I tried very hard to deal with these issues with Gap directly and through advice. It got nowhere.”
Gravante said Gap’s failure to comply with the terms of the contract was costly. He said West plans to start opening Yeezy retail stores.
Gap could not be immediately reached for comment on Thursday.
The San Francisco retailer had hoped the partnership with West would resonate with customers in a period of low sales. For Yeezy, being in more than 1,100 Gap stores worldwide would put his brand in front of more people.
West has had a history with Gap. He worked in one of her stores in Chicago as a teenager. He told Vanity Fair in 2015 that he wanted to be the brand’s creative director.
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