High school athletes start making money from marketing deals after NCAA decision

High school athletes are now beginning to get into business deals using name, image, and example, or NIL, through marketing contracts.

Contracts began rolling out to high school students after the NCAA announced last year that it would allow student-athletes to generate income through NILs.

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Basketball hoop, basketball scoring on the court

Currently, seven states have approved contracts for preparatory athletes while some other states are considering whether the deals will harm high school. Sports.

New York City high school basketball stars Ian Jackson and Jonuel “Boogie” Fland capitalized on his stardom. The two players ranked first in the Employment 2024 category and earn a percentage of sales on merchandise company products that use their shape. Monthly four-digit checks are also paid for social media posts about the brand.

Jackson, 16, saves Capital He earns from several deals in order to buy a house for his family.

“I want to put my family in a better place,” he said.

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Jonuel “Boogie” Fland shoots hoops in the gymnasium at Archbishop Stepinac High School in White Plains, New York, Monday, May 2, 2022. Fland is among a growing number of high school athletes who have signed sponsorship agreements for their names and photos (AP newsroom)

Fland also said he hopes to use the money he receives to put his family in a better place financially.

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“It was a very, very big deal,” he said. “All the hard work finally pays off.”

The CEO of the National Association of Public High School Associations, Karissa Nyhoff, said NIL’s deals deals for high school athletes could become devastating, but made it clear that she didn’t think contracts would become commonplace in high school.

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Dartmouth Indians Blaine Alemeida (No. 12) celebrates winning as time runs out. Dartmouth vs. Melrose in the MIAA Division 3 Super Bowl at Gillette Stadium. (Photo by Barry Chin/The Boston Globe via Getty Images)

“I don’t think we’ll see much of this,” she said.

Nihoff also said that high school “is not meant to be an opportunity to earn a living, and we hope it will remain that way.”

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The topic of NIL deals for high school athletes follows a Supreme Court ruling last summer that said the NCAA cannot prevent college student athletes from receiving education-related compensation benefits. Following this ruling, Alaska, California, Nebraska, New Jersey, New York, Louisiana, and Utah instituted laws or policies that would allow high school athletes to receive compensation for their form.

The Associated Press contributed to this report.

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