Xiaomi, a major Chinese electrical equipment manufacturer, is introducing its own electric car for the first time and executives aim to make major car manufacturers among the top 5 companies in the world.
Foreign news agencies reported that on Thursday, December 28, 2023, Xiaomi (Xiaomi), one of the major Chinese manufacturers of electrical equipment, inaugurated. Introducing its own electric car for the first time It's a sedan, model name SU7, where SU stands for “Speed Ultra”, which is what CDO Mr. Lei Jun claims. It has superior electric motor technology and this makes acceleration faster than Tesla and Porsche cars.
However, Xiaomi's electric car launch comes at a time when China's car market is the largest in the world. It faces a situation of production exceeding demand and slowing demand, and this causes intense price competition.
But that didn't stop Mr. Lee from setting ambitious goals. He stated that “With hard work over the next 15 to 20 years, we will become one of the world's top five automakers, improving the overall image of China's auto industry.” “The dream car is comparable to Porsche and Tesla.”
It is expected that the SU7 will be able to attract customers. It has the same operating system as Xiaomi smartphones and other electronic devices, and drivers can access Xiaomi's mobile applications seamlessly.
Xiaomi's home electronics brand is well-established with hundreds of millions of “Mi Fans,” said Bill Russo, CEO of Shanghai-based consultancy Automobility. This gives them a great opportunity to penetrate the market. This is because cars have also become one of the smart devices.
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