Over the past few years, the world of fashion and the world of sports have clearly intersected. Design style or even presenting an attractive image associated with the world of sports has become important as leading brands compete intensely. This includes the results of shifting the interest of sports fans, creating a new base of fashion fans or even increasing the density of some fans who love fashion and sports. Recently, Dior Men by Kim Jones partnered with Paris Saint-Germain Football Club. The club is a French giant and presents a fashion style full of unique charm.
This time, Dior’s work did not come out in a flashy style, focusing on bold fashion. Instead, it showcases craftsmanship, involving PSG’s best players in the fitting of the stylish suits. Although only white and black tones are used. But the design and tailoring focus on silhouettes, along with customizing details, giving an ordinary suit an eye-catching edge. It reflects the image of elegance but hides the features of Parisian style. The look of an athlete wearing a suit is intense and certainly another dimension that we don’t see on normal days.
Equipment with Paris Saint-Germain.
Discover what’s new @PSG_Inside Wardrobe by Kim Jones. an offer #Dior Savoir Ver, contemporary double-breasted suits redefine tailored appeal, while a Harrington-style blazer creates a casual vibe off the court. more https://t.co/T5jC2HYoCw. pic.twitter.com/7nwxdDSTYp
—Dior (@Dior) October 14, 2023
Another special feature was the visit to the Dior Atelier by top players including Achraf Hakimi, Presnel Kimpembe, Gianluigi Donnarumma, Lee Kang-in, and of course the great Kylian Mbappe. In addition to experimenting with compositions and taking photos. They also learned Dior’s techniques for designing high-quality clothing. From processing, sewing and ironing to putting pieces of clothing together. It was a moment when PSG and its fans were able to see a different side of themselves in a friendly way and were learning new things outside the world of sports. Fashion is the glue that unites them to present new aspects. so interesting
Now that Dior has officially partnered with Paris Saint-Germain as Taylor for the 2023-2024 season, we may see more fun moments that Dior will share with the team’s players this season. This is definitely another way to expand fashion’s influence using sports. The focus is not limited to sponsorship with titles or awards only. But it is content production that can perfectly connect the two worlds together. True fashionistas are probably more interested in sports. At the same time, sports fans can be interested in the details of the fashion world, just as famous football players learn new things at the same time, and this is another example of how fashion and sports can be combined to get a profitable result. Plus
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