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The passage of time has caused every industry to change in order to adapt to society and rebel in every culture. May existence continue and continue. The fashion industry is another industry that many people are interested in and are constantly creating works that are relevant to the era. Until it became an industry that grows and flourishes like a flower that was planted and nurtured to grow in the utmost beauty.

Of course, when creating work is meticulous. Action heroes, like models, are another important character who makes clothes and various objects. They stood out immediately because they are able to build a reputation for their exquisite pieces. These pieces also give them success. This article will examine case studies from models Kendall Jenner and Gigi Hadid, two other models of the era who clearly demonstrate the interplay between clothing and the wearer to achieve success.

Return to the first runway of the world-famous Kardashian-Jenner supermodel. Kendall is another model that many consider an icon of the era, despite her young age. But it has been popular for about ten years. Previously, she had the opportunity to appear on the covers of various magazines. Until a great opportunity came in hand. During New York Fashion Week, Kendall had the opportunity to shine on the runway of Sherri Hill's spring 2013 collection, where she appeared in an elegant and striking look. It also offers items that fashion lovers will remember well. Her golden hour came when Marc Jacobs, the first high-end fashion brand, brought her to the runway. Since then, Kendall has appeared on runways for brands like Chanel, Balmain and the unforgettable Jacquemus runway where Kendall presented pieces in her Fall 2023 “LE CHOUCHOU” collection at the Palace of Versailles. France even became the top model that people talked about. That any look you create will be beautiful and take care of.

Gigi Hadid is another model who created an image that inspired her followers to style these items. Since she entered the fashion world, she has been garnering attention since the first time we saw her. From the runway that made many people know her as Gigi. Hadid as a model at New York Fashion Week. She participated in the Desigual Fall 2014 collection, and since 2015, Gigi has appeared on fashion runways such as Chanel, Marc Jacobs, Max Mara, Jean Paul Gaultier, etc. Another memorable moment was Gigi and her Spring/Summer 2020 collection at Paris Fashion Week. Chanel runway. When Gigi confronted French comedian Marie Seinfelter, an uninvited guest came to stand with other models on the runway, causing Gigi to have to remove Marie from the show as well. So that the brand's work could continue to be showcased and thus Gigi became another celebrity who is watched all over the world and is praised as an important figure in the modeling industry who presents every brand's image perfectly.

In addition to the mother of the fashion runways mentioned above, there are also many models who are famous for modeling for leading fashion brands, such as Naomi Campbell, who wore an artificial intelligence pin on her left chest and walked on the Coperni brand catwalk to present the modernity that goes hand in hand with… Fashion. Hadid is another model who has made waves for the Coperni brand as well, by designing a dress using the soap foam technique. Until the tight white dress became the most eye-catching on the runway of Paris Fashion Week, the Spring/Summer 2023 collection, and others, and this phenomenon shows that. The relationship between models and brands is inseparable. It is true that these works can be beautiful in themselves. Because it is created with utmost skill and always has diverse and unique designs. However, if there is not someone such as a model or model to help present a clear picture to pupils, some different work may be kept in a repository.

That's when the models have already showcased the beauty of the clothes. The brand will continue to trend online for its much-talked about fashions. Including various important moments that happened on the runway such as the incident mentioned above. Therefore, it can increase sales and continue to get word of mouth. Until a strong consumer base is established and despite the passage of many generations, the symbiotic relationship between “models” and “brands” will continue indefinitely.