Sony launches the FE 24-50mm F2.8 G lens, ready for pre-order on March 29, 2024.

Sony has launched the latest full-frame standard zoom lens in the G-Series family with the FE 24-50mm F2.8 G (model SEL2450G), a new product in the full-frame 35mm E-Mount Alpha lens family that features focal lengths of From 24mm to 50mm with a wide F2.8 aperture across the entire zoom range and featuring high-precision lens performance and beautiful bokeh typical of G Lens™, it's ideal for capturing everyday life, portraits and powerful video recording. With a small, compact and lightweight design so it can fit comfortably in a small gear bag. It is ready to open for those interested to pre-order from March 29 to April 14, 2024 at a price of 42,990 baht.

Key features of the FE 24-50mm F2.8 G

The FE 24-50mm F2.8 G lens comes in a compact design. With a maximum diameter of 74.8mm x length of 92.3mm and a light weight of only 440g, it greatly increases mobility during long-distance shooting. While sharp, detailed image quality at all focal lengths is achieved through four aspherical lens elements, two ED (extra-low dispersion) glass elements help reduce chromatic aberration. For high-resolution performance from the center of the image to the corners of the image, while the FE 24-50mm F2.8 G uses an 11-blade circular aperture, it optimizes spherical aberration. To create beautiful, soft and smooth bokeh. This is a unique feature in the G series lenses, with a minimum shooting distance of 0.19 meters (AF) at the wide-angle end. A maximum magnification of 0.30x (AF) allows for close-up images with stunning detail and high quality.

With the autofocus (AF) system of the FE 24-50mm F2.8 G, driven by two linear focus motors, it creates high-speed, quiet and highly accurate focusing. Incredibly High Tracking When paired with the Alpha 9 III, it enables high-speed continuous shooting with AF/AE tracking at up to 120 fps. At the same time, it also gives you high-performance video shooting with AF tracking to record high frame rate movies in 4K 120p or FHD 240p, where focus control is essential. It also supports excellent image stabilization with Action Mode, as in the Alpha™ series cameras, for stable and smooth shooting while walking. It also comes with a breathing compensation feature that reduces camera breathing focusing (the camera focuses in the wrong place), making it possible to transmit high-quality video very well. Including Linear Response MF, which allows for natural manual focusing. For smooth and superior image transfer

The FE 24-50mm F2.8 G comes with easy-to-use functions such as a customizable focus hold button. Aperture ring Aperture Click on/off switch and focus mode switch provide high productivity and comprehensive control. Meanwhile, the lenses are designed to withstand dust and moisture. This allows for use even in difficult environments and ease of use. In addition, the front of the lens is coated with fluorine which can effectively prevent fingerprints, water marks, oil stains or other contaminants.

Schedule for opening reservations and release date

The FE 24-50mm F2.8 G (model SEL2450G) is ready for those interested to order from March 29, 2024 to April 14, 2024 for $42,990 – and receive product from April 19, 2024 onwards.

private! For customers who booked during the period from March 29, 2024 to April 14, 2024, they will receive a voucher worth 4,000. – To purchase camera products at Sony Store and Sony Online Store when registering for My Sony according to the specified conditions.

You can follow additional product information at Or call the Sony Information Center at 0-2715-6100 or visit Experience photography using the latest technology at all Sony Store showrooms, Sony Center stores and selected leading camera dealers.

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