Sony is preparing to open reservations for two new “Alpha 7C Series” cameras on September 22.

a company Sony Thai (Sony) launches its two latest full-frame mirrorless cameras with interchangeable lenses, the Alpha 7C II (pronounced Alpha Seven C Mark II) and Alpha 7CR (pronounced Alpha C). A frameless mirrorless camera in the “Alpha 7C Series” family. It comes with a full-frame, black-light Exmor R® CMOS image sensor with approximately 33.0 million pixels. Integrating still image functionality and the latest video including performance into a compact and lightweight design. With a width of 124 mm, a height of 71.1 mm, a thickness of 63.4 mm, and a weight of about 514 grams2, it is the second generation camera in the Alpha 7C series camera family that excels in performance. Fully equipped with a variety of features in a compact size suitable for all types of photography. Pair it with the Alpha 7CR, a full-frame interchangeable-lens compact camera. It has high resolution and perfect color gamut for the image sensor. Its resolution is about 61.0MP in actual use. It’s the same sensor as the Alpha 7R V and is housed in a compact camera. The camera is lightweight and is the same size and weight as the Alpha 7C II2, that is, about 515 grams. In addition to daily photography, the camera also supports high-quality photography easily with a variety of settings, such as portraits, wildlife, and landscapes. It is a combination of high-quality photography. Precision. High mobility and very lightweight.

Meanwhile, Thailand’s Sony is also launching the G Master FE 16-35mm F2.8 GM II (Model SEL1635GM2), the latest wide-angle zoom lens in the G Master family, which is a full-frame 35mm E-Mount Alpha lens. With a focal length of 16 to 35mm with a wide F2.8 aperture over the entire zoom range. It meets the needs of photographers looking for high-performance lenses very well.

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The Alpha 7C II and Alpha 7CR cameras come with the same high-resolution AI and BIONZ processing unit, including a 7.0-stop image protection system for in-body 5-axis optical image stabilization when shooting still images. Meanwhile, both cameras also support 10-bit 4:2 video recording: 2 with a maximum resolution of 4K60p3. Additionally, both cameras come with Sony’s S-Cinetone technology for full cinematic video. While the camera also has Active Mode, an image stabilization system that improves the efficiency of shooting stable video with greater accuracy. It also supports AI-based automatic framing and digital audio interface. Including other features that support efficient high-quality video shooting

Key features of the Alpha 7C II

  • The 33.0MP black full-frame Exmor R® CMOS image sensor, combined with BIONZ for photography and movies, enables users to enjoy high-quality photography in many different scenes, such as during travel, daily photography, etc.
  • Compared to the Alpha 7 IV, which measures just 131.3mm x 96.4mm x 79.8mm and weighs just 658g2, the Alpha 7C II is 22% lighter and 2.5% smaller.
  • Standard ISO values ​​range from 100 to 51,200 for both still images and movies. It can be expanded from ISO 50 – 204800 for still images and this makes it possible to take images with high sensitivity and without noise.

Key features of Alpha 7CR

  • The 61.0MP black full-frame Exmor R® CMOS image sensor is equipped with the latest BIONZ processor
  • Compared to the Alpha 7R V, which measures just 131.3mm x 96.9mm x 82.4mm and weighs just 723g2, the Alpha 7CR is 29% lighter and 53% smaller.
  • Standard ISO values ​​range from 100 to 32,000 for both still images and movies. It can be expanded from ISO 50 to 102400 for still images
  • In addition to the built-in 5-axis, 7.0 stops optical image stabilizer, the 7.0 stops4 can also detect minor corrections and blurring down to the 1-pixel level.
  • It comes with Pixel Shift Multi Shooting mode that can capture multiple photos. And then put them together later using a computer. For high resolution images
  • When used with the optional GP-X2 grip included with the Alpha 7CR5, you can shoot comfortably with a firm grip. Even when shooting for a long time or using a telephoto lens.

General features of the Alpha 7C II and Alpha 7CR

1. Small size and high mobility

The Alpha 7C II and Alpha 7CR are designed to be lightweight, compact and easy to carry. Approximately 124mm wide. The FE 16-35mm wide-angle zoom lens is available. F2.8 GM II (Model SEL1635GM2) Excellent viewing and signature high-speed autofocus of G Master™ with bright F2.8 at the full zoom range. It can also be used with over 70 Sony E-Mount lenses, so you can enjoy a variety of image expressions. Which is unique to full frame cameras in both still and movie modes

2. Autofocus and object recognition performance are improved with AI processor.

The Alpha 7C II and Alpha 7CR also feature the same advanced AI processing unit as the Alpha 7R V. They can accurately recognize objects using real-time recognition AF, for example when taking portraits. Even if the person has a complicated situation or the face is hidden. The technology senses human movements and gestures to enable recognition. Including taking photos and can track objects with high accuracy In addition to remembering people and animals available in the Alpha 7C series, the AI ​​processor can also learn and recognize a wide range of objects and other types of living beings, such as birds, insects, cars, trains and planes. It is an object that can be effectively remembered

3. Advanced video performance

The Alpha 7C II and Alpha 7CR support HD video recording. It has details equivalent to 7K and 6K and can output high-quality 4K video very well. Meanwhile, S-Log3 supports wide latitudes of more than 14 stops, providing optimal color gradation in situations with high-contrast scenes. It also comes with a Log LUT shooting mode that can display images in the camera display. This allows users to take photos while checking the final image in post-production. The camera also comes with Sony’s S-Cinetone™ technology, which can transmit cinematic images directly from the camera. Without having to go through post-processing, S-Cinetone™ uses Sony’s Cinema Line camera technology to neutralize the color tone, giving a person’s skin tone a natural appearance. Maximize the quality of your movie work It also comes with a Creative Look function that lets you change the look of your video. And still images easily

4. Use and contact

Both cameras come with a vari-angle LCD screen. Modern touch menu controls make shooting more convenient. In addition, the front dial allows users to easily set their favorite functions, such as still/movie/S&Q dial, XGA HD viewfinder, etc., while also being equipped with image stabilization. Stop 4 optics improve the camera’s stabilization performance for greater accuracy, and the camera also supports communication between the camera and Creator’s App7 for upgrades. And still images to the cloud easily makes it possible to use your camera remotely and efficiently transfer images from your camera to your mobile device.

Eco-friendly design

Over the past 11 years, Sony has converted approximately 395 tons8 of virgin plastic into recycled plastic used in digital camera bodies. and video camera Recycled materials, including SORPLAS™9, are used in the manufacture of camera bodies and camcorders. This will help reduce the environmental impact without affecting functionality in any way. It also comes with Screen Reader10, a new Magnify Display function that can read menus and screens aloud while playing videos, which will help with work. And support the activities of a diverse group of creators

Sony’s new lens products include:

FE 16-35mm F2.8 GM II G Master Lens (SEL1635GM2)

The G Master FE 16-35mm F2.8 GM II is a wide-angle zoom lens in the Sony G Master family, a full-frame 35mm E-Mount Alpha lens with a focal length of 16-35mm with Wide F2.8 aperture over the entire zoom range meets the needs of photographers looking for high-performance lenses. Powered by G Master™’s unique high-speed autofocus (AF) system, when combined with a Sony camera, you can get the most out of your lens. Additionally, the lens is designed to be the world’s smallest and lightest. Suitable for photography that requires high flexibility. To extend the range with this wide-angle zoom lens, the G Master FE 16-35mm F2.8 GM II is a second-generation 12-inch zoom lens with a maximum aperture of F2.8 as well as a standard long lens. 70mm and telephoto lenses with focal lengths of 70-200mm, each of these lenses is the world’s lightest3 and comes with excellent resolution performance. Including enhanced alpha system. Suitable for a variety of shooting environments.

High-resolution F2.8 wide-angle zoom lens in the world’s smallest and lightest size

Thanks to a new advanced optical design that efficiently arranges super-resolution XA (extra aspherical) lenses, the FE 16-35mm F2.8 GM II achieves high resolution. With a maximum aperture of F2.8 across the entire zoom range this is made possible by an aspherical shape that has more freedom than previous models. In addition to the G Master’s stunning wide-angle bokeh display, it also delivers outstanding macro performance across the entire zoom range. It also offers a minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x, while the front of the lens is also coated with Sony’s Nano AR Coating II to help reduce ghosting and flare. It also provides clearer image capture. Even when bright light enters the frame, the FE 16-35mm F2.8 GM II is the world’s smallest and lightest wide-angle zoom lens11. Its length is approximately 111.5 mm and its weight is approximately 547 grams, which is approximately 20% lighter than the previous model14.

Fast, highly accurate autofocus that brings out the best of an advanced lens

The FE 16-35mm F2.8 GM II uses the latest XD (Extremely Dynamic) focus drive system that efficiently operates a high-speed drive system and delivers quiet, noise-free AF. Ideal for stills and movies It’s twice as fast as conventional models.14 Focus shift can be clearly seen in high frame rate videos. But things are tracked with high precision. When used with the Alpha 1, which offers continuous shooting15 at a maximum speed of 30 fps, high-speed focusing is possible. High accuracy and quiet without noise as well

Increased confidence in using both still photography and more convenient film

The FE 16-35mm F2.8 GM II is also a lens that offers excellent comfort and performance in still photography and movies. Meet the needs of advanced amateur and professional users. By reducing the focus during video recording compared to previous models, you can therefore reproduce high-quality images without any distortions in the viewing angle. It also provides center of gravity stability while zooming. It helps take stable photos so you can shoot comfortably using the gimbal. While operability is improved with features such as the aperture ring that can be turned on/off using a switch. And two focus lock buttons that can customize the desired function of the camera. In addition, the front of the lens is coated with fluorine to easily remove dirt that sticks to the lens surface. Including being designed to protect against dust and water drops. This allows it to be used even outdoors16 or in difficult environments. This gives you more freedom in taking photos.

Product orders and release date are scheduled to open

Both the Alpha 7C II and Alpha 7CR cameras are available in two colors: black and silver, and are ready for pre-order for those interested from September 22 to October 1, 2023, with details as follows.

  • Alpha 7C II camera
    • The body sells for 75,990 baht.
    • Body + Sony 28-60mm lens, selling price: 86,990 baht
  • Alpha 7CR camera
    • The body is sold for 103,990 baht.

Special privileges!! Those who order the Alpha 7C II during this period will receive a Sony SD Card TOUGH model SF-G128T worth 8,690 baht, and those who order the Alpha 7CR will receive a Sony SD Card TOUGH model SF-G128T worth 8,690 baht. baht and one Peak Design handlebar worth 2,200 baht, and the Alpha 7C II and Alpha 7CR cameras will officially go on sale. By mid-October 2023 onwards

The G Master FE 16-35mm F2.8 GM II will also be available for those wishing to pre-order. From September 22 to 27 this year at 83,990 baht, whoever orders during that period will receive the MC Filter VF-82MPAM model, one piece worth 4,990 baht, this is the G Master FE 16-35mm F2. Lens 8. GM II will be officially released. From October 2023 onwards

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