The next generation Porsche Macan will be electric, but on Monday the automaker announced another, more advanced electric SUV project.
“We plan to add a new model of premium all-electric SUV to our attractive portfolio,” Porsche CEO Oliver Blume said in a press release marking the automaker’s Capital Markets Day. Blume said the new electric car to be built in Leipzig, Germany is part of Porsche’s strategy to take advantage of higher-margin market segments.
The emphasis on luxury and high profit margins indicates a fairly high position in the Porsche model hierarchy, perhaps higher than the Porsche Cayenne SUV. The new model could also be the electric equivalent of the Cayenne, in the way the Taycan is the grand-touring equivalent of the Panamera with a flavor of the 911, Porsche’s sports car mascot.
2022 Porsche Cayenne Turbo GT
taycan had become Technology Pioneer For the Porsche range, an electric SUV equivalent might speed the brand up in that direction. Porsche is planning to start Build your own battery cells– At the start of the race. Executives believe this is critical to maintaining a technological advantage in the coming era of electric cars along the lines of what Porsche cultivates with internal combustion engines.
Porsche hasn’t discussed a timeline for this SUV, but has indicated that the electric Macan will arrive first. She’s also planning an electric variant for her 718 family sports car (Boxster convertible and Cayman coupe), due to be introduced around the middle of the decade.
Confirmed earlier this year Its own shipping networkalong with Project 718. The first station is scheduled to open at the beginning of 2023, to be built after that.
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