Mr. Phakdi Lao Ngam, CEO of Market Connections Asia Public Company Limited (MCA), revealed that after the company’s initial public offering (IPO) share offering price was set at 3.30 baht per share, today (October 16, 2023), an additional 60 million ordinary shares were offered. For the general public (IPO), with a nominal value of 0.50 baht per share. Signed up on day one. According to the offering period between October 16-18, 2023, it has recently witnessed a good response from a group of investors wishing to subscribe to MCA shares through Globlex Securities as the guarantor and subscriber. and four other joint distributors and underwriters, consisting of Dao Securities (Thailand), Finansia Syrus Securities, CGS-CIMB Securities (Thailand) and Beyond.
กระแสตอบดังกล่าว สะท้อนให้เห็นถึงการดำเนินธุรกิจของ MCA ที่มี Business Model โดดเด่น ในการเป็นผู้นำธุรกิจด้านแผนกลยุทธ์ทางการตลาด และการจัดกิจกรรมส่งเสริมทางการตลาดแบบ One-stop Service Marketing ที่ตอบโจทย์ทุกกิจกรรมการตลาดหลากหลายรูปแบบให้กลุ่มลูกค้าได้ครบทุกมิติ ภายใต้การบริการจัดกิจกรรมทางการตลาดและดิจิทัล (Marketing activities and Digital), การให้บริการบรรจุและจัดส่งสินค้า (Packing and Logistic), การให้บริการพนักงานแนะนำสินค้า (Product Consultant) และการให้บริการจัดเรียงสินค้า (Merchandiser)
Recently, the company expanded into a new business to become a product distributor. (Distributor) with plans to expand into new businesses and is a fundraising source to expand and expand this time. This is because the company sees an opportunity in operating the distribution business because in addition there are few entrepreneurs in the said business. It is also in line with the strategy of organizing marketing promotion activities of MCA into 4 existing service groups.
Therefore, the company believes that distributors will be an opportunity to create additional value towards the new S-curve for the company to grow sustainably in the future. This would reinforce to investors that MCA is an expert in planning marketing strategies. Under the service of organizing marketing promotion activities in the form of an integrated marketing solution. From start to finish both planning and marketing strategies to achieve goals Help plan and design short and long-term marketing strategies, various campaigns, increase sales, create brand awareness, and create an image for the business’s product groups.
From the strategic plan to the distribution business, which resulted in the third quarter of 2023, the company secured opportunities from customers in the personal care and medical supplies business group. To start up the main format distribution business in 2 pilot projects: Project 1 has a project period of 6 months (July – December 2023) to nurture 7 product brands under the scope of responsibility. Distribution through traditional retail stores (traditional trade) in 13 provinces spread across different regions in Thailand. The second project, project duration is 6 months (September 2023 – February 24), is to take care of 7 product brands, with distribution channels represented by traditional retail stores (traditional trade) throughout Thailand.
The company expects a gross profit margin from its product distribution business. (Distributor) 5-15% for each project undertaken by the company. Becoming a distributor of the product will help increase capacity and efficiency in operations. And ready to expand services to other distribution channels in the future, such as Modern Trade, Convenience Store, etc.
MCA is a turnaround stock, said Mr. Ekajak Buahavakdi, Managing Director, Capital One Partners Limited, as a financial advisor. As a result, the mere opening of the subscription on the first day received a good response from investors. Therefore, it is expected that during the remaining two days of the subscription period (October 17-18) there will be more good news from investors as MCA is a strategic service provider. Organizing marketing activities to support overall sales, regardless of the direction in which the economy is set. We believe that customer groups or business people need to use marketing activity strategies to stimulate sales. To create added value to the products and from the above factors, it also reinforces that MCA is a company that meets all the needs of providing complete marketing agency services to clients very well. After this time of raising money in the alternative investment market, MCA will have the opportunity to continue to grow its business. Coupled with the financial situation that has the potential to become stronger.
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