Marianne Lee has been promoted to Chief Marketing Officer of Netflix. replace Puzuma St JohnAnd the Who rose to the broadcast giant in 2020 Having held senior executive positions at Uber and Apple.
Lee joined the company in July 2021 as Vice President of Marketing for the United States and Canada (UCAN in Netflix), overseeing all of the company’s film and series campaigns. Before entering the world of streaming, Lee worked with major fashion and music brands, including an eight-year stint at Spotify. She also played various roles on Condé Nast, working for Vogue among other publications, and working in marketing for J.Crew.
“Marian is a strategic marketer with deep experience not only in entertainment but also more broadly having worked for fashion and media brands,” Ted Sarandos, Co-CEO and Chief Content Officer, said in a statement. “When she joined Netflix last year, she made an immediate impact on the marketing team and proved to be an exceptional leader who understands how to manage conversations around brands and popular culture.”
Lee joined Netflix as the company faces increasing competition in the streaming space. The Walt Disney Company, Paramount Global, Comcast and WarnerMedia have all launched their own streaming services in recent years, and Apple and Amazon are spending more freely on their entertainment offerings. This means that the struggle to attract audiences to Netflix shows and movies is getting fiercer. But Netflix has the advantage of being a leader in the digital video industry.
“Netflix is a great brand with the best content and creative teams in the world,” he told me. “I am confident that our most exciting work lies ahead and I am honored to lead our best-in-class global marketing team into the future, and continue to connect our great series and films with audiences around the world.”
Saint John is one of the most famous personalities in the world of marketing with a An enviable presence on social media. Prior to joining Netflix, she held the position of Chief Marketing Officer at Endeavor, and Brand Manager at Uber. St. John has also worked at Apple as head of global consumer marketing for Apple Music and iTunes. She had joined Beats by Dre in 2014, which Acquired by Apple shortly after its arrival. St. John worked for PepsiCo, and rose to become Head of Music and Entertainment Marketing. Earlier in her career, St. John’s held the position of Vice President of Marketing for women’s fashion brand Ashley Stewart and managed accounts at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB. Her departure from Netflix is described as mutual and friendly, and the company and the former chief marketing officer both have nice things to say about each other.
“I have loved working with Boz and have been inspired by her creativity and energy,” Sarandos said. “She has attracted world-class marketers to the company and encouraged them to be innovative leaders. We are grateful for her contributions and wish her all the best.”
“I came to Netflix with a lot of enthusiasm and creative energy and I’m so proud of the campaigns we’ve inspired and sparked global discussion,” added St John. “It was a transformative two years experience that I will always be grateful for.”
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