Kate Bush earned $2.3 million in broadcast revenue alone from “Running Up That Hill” after appearing in “Stranger Things.” Running numbers for Kate Bush Running Up That Hill We’ve seen a huge rise since the release of the last season of Weird things, and CBS News reports that the legendary artist has made $2.3 million in royalties from the streams alone. The outlet cited data from Luminate, formerly Nielsen Soundscan. “Although we’ve seen a significant increase in catalog music streams in recent years — with only 20% annual growth in 2021 — the Kate Bush story has taken this phenomenon to a new level,” said Rob Jonas, CEO of Luminate, in CBS MoneyWatch statement. “Running Up That Hill” was first released in 1985 on Bush’s album, dogs of loveand saw instant chart success. As for the use it in Weird thingsThe song became a major plot point throughout Season 4. Bush shared several blog posts to comment on the song’s use and return in popularity. On Friday, I reflected on the finale of Season 4 and the interest it has had in recent months. “I’ve only seen scenes that involve direct use of the track so I didn’t know how the story would develop or take shape,” she wrote. “I was so glad the Duffer Brothers wanted to use RUTH for their totem Max but now that I watched the entire last series, I feel so proud that the song was chosen to become part of their roller coaster ride. Imagine the amount of hard work that went into making something this big. I In awe. They made something truly amazing.” Check out “Running That Hill” below. [Via]
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