It now seems that everything (or who) will be affected by artificial intelligence.
Not even “Google” (Google)
As we know now, artificial intelligence has begun to enter the field of search business and that has not been enough recently. If anyone notices, they will see that the Google search results themselves look worse than before. (It may be that the huge amount of inaccurate information generated by AI reduces the quality of information on the Internet.) In addition, tools like ChatGPT, Google Gemini, or Microsoft Copilot are constantly improving.
We are about to enter a new era of ubiquitous information seeking and consumption.
Companies like Perplexity or You.com are promoting themselves as “next generation search” or a new generation search engine ready to compete with a market leader like Google. But that doesn't mean Google will give up easily because it (or Bing, for that matter) has also developed a search engine that uses AI technology behind it.
Is it possible that in the future we won't have to sit and click on links one by one anymore? Just ask…and get the answer?
Research is not just about finding information.
Before going to answer this question. We must first understand that a search engine for general users is not just an information search engine.
In addition to using Google to find the information we need, many people use it to find nearby restaurants. Find a message in your email inbox that has been there for a long time. Type to find news about hot topics online. Use it as a starting point to navigate to other websites. (Who has never typed Shopee/Lazada into Google sometimes) Or even some people type “Google” to go to Google on Google as well.
We consider it an information tool. But in fact, it performs many more functions than that.
So, if you want to compare a search engine in the form of artificial intelligence (which writes a question like a conversation and gets the answer) to Google. In fact, you have to look at how many things we use Google today. Can AI search engines do that?
David Pearce, editor of global technology site Verge (previously at The Wall Street Journal and Wired), so he experimented with this by taking the words people search for most on Google and testing them with different AI-powered search engines.
He said: In some situations I've found that bots based on language models are actually more useful than Google. But for the most part I found it very difficult regardless of the AI or anything else. “It could replace Google as the center of the web.”
Artificial Intelligence Search Engine Vs. Google
How is each type of research done?
navigation
This means typing the name of the website you want to go to in the search box, such as YouTube, Facebook, Yahoo Mail, Shopee, etc. Google's job is to take you to this website.
For Google, anything you type comes first, but when it comes to AI-powered search engines, it gets a little confusing. For example, if we type Beartai on Google, BTbeartai will appear first. Simply click on the link to go to the website. If it is an AI search, it will return a long list of information about this website/company, even though what the user wants is just a link to go to this website.
It would be nice to have additional descriptive information. If that's what you want. But waiting to print it until the end with several paragraphs explaining what the company is doesn't seem like a great answer.
In this regard, Google still does better.
Query information in real time
Find real-time (or up-to-the-minute) information about something we care about, such as Liverpool football scores, Manchester United football scores, weather conditions, dust levels in Chiang Mai, etc. We may not even care about the source of the information. Just having the information is enough.
For example, finding the keyword “Liverpool football results” (the last one was 0-3 at home)
If you search for it on Google, it will be the latest results from the competition, but if you go to AI Search, you will get the same results. But not the most recent will be a match from last month. The match against Manchester City was tied 1-1.
Or like finding restaurants in the area where we live or that require our information, Google will be able to find the information better (it must be said that this may not be very fair to the AI search engine because Google has more information about us.)
Google still does better.
Evergreen information
Finding information that can actually be used, such as “Explain body 3 math problems like I'm five years old” or “Why are there tides?” etc.
In fact, searching for information like this both tools give good answers. In fact, an AI-based search engine may be able to do a better job. Because it only captures the answers we want from the articles/resources we want them answered for us.
But the problem is the issue of accuracy. Because sometimes you will also find wrong answers from the AI search engine. So, in the end, you may have to search for deeper information yourself.
But if your search term is like “Instructions” like “How do you take a screenshot on a Mac?” Or “How do you clear data on your iPhone?” Both tools can do this, but the AI search engine seems to provide clearer and more concise answers. No need to search for more information, just follow us.
The AI aspect is thought to work a little better.
Exploration query
This is a research question. It is a process of learning and further application such as “Why was aspirin invented?” Or “If we walked on the moon.” What will our body weight be?” or “Who is Khun Noi confrontation etc?”
It's a search term that doesn't usually appear at the top. It's proprietary to Google and not something most people search for on a daily basis. But it's something that search engine AI does very well because it provides conversation-like answers, like a Q&A, but if it were Google we would have to sit and click on links to find information to put it together ourselves.
Recently, AI search engines have published the source of the information as well. Which we can use to refer back to the information to see if it is correct or not.
In this regard, artificial intelligence works better.
Summarize
In the end, it now depends on what we want to do. Each tool works in different ways.
Google itself has evolved much more than before, there are widgets, information summaries, images or news that are displayed in real time, and it is not just a list of links stretched out in bars as before.
Although Google still answers many questions, it must be recognized that the AI search engine has its own advantages. Google knows this well and has created its own AI-powered search engine (Gemini).
Google should develop its own search technology to plug the weaknesses. No one wants to click on dozens of links to find the information they need. But at the same time the chat box that answers everything is long. Some are right, others are wrong.
Google doesn't die easily. But if we don't adapt, we'll likely lose a fair number of users as well.
“Unapologetic communicator. Wannabe web lover. Friendly travel scholar. Problem solver. Amateur social mediaholic.”