Mr. Noriaki Yamashita, President, Toyota Motor Thailand Co., Ltd., Mr. Supakorn Ratanwaraha, Executive Vice President and Mr. Toru Oda, Chief Engineer. The emerging market compact car company joins the launch of the All-New Yaris Cross, its latest hybrid SUV. Combines the “URBAN x ADVENTURE” function to respond to more agile, enjoyable and comfortable city driving. Featuring convenient functions and first-class safety equipment along with introducing famous artists “Ink” Waranthorn Pawnnell and “Pyuken” Putthipong Asaratanakul as presenters to enhance the image of the new generation. This is distinct, modern and fun for the target customer group in BLOCK I, Siam Square Soi 2
Mr. Noriaki Yamashita, the company’s president, revealed that Toyota first introduced the YARIS Hatchback in Thailand in 2005, before introducing the ECO Sedan YARIS ATIV in 2017, a compact car model, which won the hearts of young customers. Expanding Toyota’s customer base around the world This brings the cumulative production of YARIS in Thailand currently to more than 1 million units, while the cumulative domestic sales of YARIS are more than 630,000 units, thanks to all Thai customers. For the sake of trust and continuous support Moreover, the YARIS and YARIS ATIV project also contributes more than 19,000 million baht to the Thai economy, and more importantly, more than 80% of the spare parts produced are used locally, and today we are pleased to introduce the hybrid cars, The latest model in the YARIS series, a vehicle that combines the excellence of a compact car, and copes with city life conditions very well, along with focusing on and taking care of the environment at the same time. This is the all-new Yaris Cross, which will meet the latest hybrid SUV demand. Growing rapidly. And help achieve the goal of carbon neutrality. Most importantly, this model will be produced according to Toyota’s global quality standards at the Toyota Gateway Assembly Plant in Chachoengsao Province, and this project helps boost the economy. The automobile sector in Thailand is worth more than 3,300 million baht, which will create excitement and excitement for young owners. Suitable for all types of activities. With development under the concept of “urban” and “adventure”
Mr. Toru Oda, Chief Engineer, revealed that in the development process we take into account the diversity of activities, locations and feelings that will attract customers. We have met and spoken with real clients in many areas. To understand customer needs and gather the team’s ideas on how to create cars that exceed customer expectations. And we came to the conclusion that the Yaris Cross is the solution we were looking for. We started development with a new perspective from the beginning by combining two concepts: “Youth”, “Driving Fun” and diversity. Crossover Performance Our goal was to create a vehicle that perfectly combined the agility of a compact SUV with the power of a high-end SUV. The result is an outstanding car. Truly different from other models, it responds to the best travel of the new generation. And families with active lifestyles including a proud driving experience
“YARIS CROSS will create a trend,” revealed Mr. Supakorn Rattanwaraha, Executive Vice President. Raising a new standard for SUVs to meet the diverse lifestyles of the new generation. Do you want a car that responds to all types of use? Yaris Cross has a large body size. Fully featured at a worthwhile price, it’s easy to own. It stands out in terms of design, both exterior and interior, and agile driving performance. It has a fuel economy rate of up to 26.3 km/l with the Toyota hybrid system. There is also Toyota Safety Sense technology that comes with automatic cruise control for all speeds, providing driving confidence. Including full facilities. Provides comfort throughout the journey. For customers who love exclusivity we also have two ranges of accessories to choose from: “Urban Sport”, a premium sports model, and “Modellista”, a luxury sports model. Which can be paid in installments with the car. We also have a financial program with special launch offers to make it as easy as possible for all customers to own it. With special offers for customers such as not having to make a down payment or getting additional interest discounts. Including the use of a new type of car, KINTO, as an alternative. It also provides a better user experience. With connected technology for convenience. And save costs in terms of insurance and maintenance
For the marketing plan, we communicate the selling points of YARIS CROSS through lifestyle. From the target customers under the concept of “Move to the extreme, move your life to the extreme”, referring to SUVs that respond to the new generation’s lifestyle perfectly in every aspect, including work and favorite activities. By emphasizing the use of media that specifically reaches the new generation. Whether it is an online channel on all social media platforms, including out-of-home media, in popular places among young people across the country, such as in the Siam Square area.
The all-new Yaris Cross “Move to the limit, move your life to the limit”
- The SOLID x DYNAMIC exterior design exudes strength and power, responding to an active lifestyle. Ready to go everywhere Enhance modernity with vehicle lines. It reflects the image of the new generation with 6 exterior colors to choose from and a black roof option.
- The “ROOMY x SPORTY” interior design emphasizes that the overall cabin is spacious and pleasing to the eye, using the principle of a straight line that leads the eye along the front console. Enhancing the degree of sportiness by designing the driver’s seat to have a distinctive design. The “driver-oriented cockpit” adds luxury with an interior trimmed in soft materials. Seat cover material with “QUOLE MODULE ®” technology to help reduce heat build-up on the contact surface. The ambient lighting in the cabin can be adjusted to 14 degrees, the brightness can be adjusted to 4 levels, and there is a 7-inch digital driving information display screen.
- DRIVING PERFORMANCE 2NR-VEX Hybrid Engine 1.5L, 4-cylinder, DOHC 16-valve, Dual VVT-i, Lithium-ion battery. The e-CVT automatic transmission provides good acceleration. The cabin is quiet. Eco-friendly Low CO2 emission, best-in-class fuel economy up to 26.3 km/l (Eco Poster)
- Safety Equipment Full Standard Safety Equipment Vehicle Stability Control System, Traction Control System, 6 Airbags, Front and Rear Recording Cameras 4 Front and Rear Distance Warning Markers and Emergency Tire Repair Kit. Equipped with many modern safety technologies Surround View Camera Blind Spot Warning System BSM & RCTA and Toyota Safety Sense
- Supported Facilities Meets every need for use 8-way electrically adjustable driver’s seat, EPB electric parking brake with automatic brake retarding system. Automatic air conditioning system complete with PM 2.5 dust filter, 6 Pioneer speakers, wireless charging device, 10.1-inch touch screen with wireless Apple CarPlay and Android Auto connectivity, automatic headlight on/off system and many other amenities
The all-new YARIS CROSS HEV SMART meets the needs of city and long-distance driving, with generous usable space and convenient and comfortable equipment. And complete safety at a price that is easy to own
Standard equipment
- Full LED headlights and taillights
- Daytime running lights
- LED front fog lights
- Automatic on/off headlight control system with Follow-Me-Home
- 17-inch alloy wheels
- Interior color is black with PU and PVC leather seats.
amenities
- Smart entry and operating system
- 10 inch touch screen
- 6 speaker positions
- Apple CarPlay and Android Auto wireless connectivity
- 7-inch digital central screen
- EPB electric parking brake with automatic brake delay system
- Automatic air conditioning system with PM2.5 dust filtering system
- Rear air conditioning vent
- 4-position USB connector (front x2, rear x2)
safety equipments
- Basic Safety System (ABS/EBD/BA/VSC/TRC/HAC)
- Central locking system with Speed Auto Lock
- SRS airbags for added safety in 6 positions
- Camera to view images while reversing
- Distance warning signal (2 rear dots)
** HEV SMART price ** 789,000 baht
Special color +7000 baht
- Dark turquoise
- Pearly white platinum
- Scarlet hot
The all-new YARIS CROSS HEV PREMIUM adds value, is a modern model, and further meets the needs of the new generation of customers. It can be proudly owned with its comfortable and safety equipment technology
Standard equipment
- Full LED headlights and taillights
- Daytime running lights
- LED front fog lights
- Automatic on/off headlight control system with Follow-Me-Home
- 17-inch two-tone polished alloy wheels
- Interior color is black with PU leather seats.
amenities
- Smart entry and operating system
- 10 inch touch screen
- 6 speaker positions
- Apple CarPlay and Android Auto wireless connectivity
- 7-inch digital central screen
- EPB electric parking brake with automatic brake delay system
- Automatic air conditioning system with PM2.5 dust filtering system
- Rear air conditioning vent
- 4-position USB connector (front x2, rear x2)
- private! The driver’s seat is electrically adjustable in 8 directions
safety equipments
- Basic Safety System (ABS/EBD/BA/VSC/TRC/HAC)
- Central locking system with Speed Auto Lock
- SRS airbags for added safety in 6 positions
- Camera to view images while reversing
- Distance warning sign (2 front – 2 rear)
- Front camera
- Alarm system when the car in front of you moves
- A system to prevent incorrect pressing of the accelerator pedal
- Blind spot warning system via side mirrors BSM & RCTA
- private! Toyota is safety sensitive
** HEV PREMIUM price ** 849,000 baht
Special color +12000 baht
- Platinum White Pearl/Black Roof
Special color +8000 baht
- Metal frame/black roof
Special color +7000 baht
- Dark turquoise
- Pearly white platinum
- Scarlet hot
All-new YARIS CROSS HEV PREMIUM LUXURY, the best in design inside and out, combined with convenient equipment. And safety at the top level
Standard equipment
- Full LED headlights and taillights
- Daytime running lights
- LED front fog lights
- Automatic on/off headlight control system with Follow-Me-Home
- private! 18-inch two-tone polished alloy wheels
- private! Gray and black interior color (depending on exterior color) with PU leather seats.
- private! Fixed type panoramic roof with electric blinds.
- private! Welcome light on the side mirror
amenities
- Smart entry and operating system
- 10 inch touch screen
- Apple CarPlay and Android Auto wireless connectivity
- 7-inch digital central screen
- EPB electric parking brake with automatic brake delay system
- Automatic air conditioning system with PM2.5 dust filter
- Rear air conditioning vent
- 4-position USB connector (front x2, rear x2)
- private! Pioneer speakers, 6 functions
- private! The driver’s seat is electrically adjustable in 8 directions
- private! Electric tailgate with Kick-Activated function
- private! Wireless charging device
safety equipments
- Basic Safety System (ABS/EBD/BA/VSC/TRC/HAC)
- Central locking system with Speed Auto Lock
- SRS airbags for added safety in 6 positions
- Distance warning sign (2 front – 2 rear)
- Front and rear recording camera
- Alarm system when the car in front of you moves
- A system to prevent incorrect pressing of the accelerator pedal
- Blind spot warning system in side mirrors BSM & RCTA
- private! Panoramic view screen around the car
- private! Toyota is safety sensitive
- private! Automatic tire pressure measuring system
** HEV PREMIUM LUXURY price ** 899,000 baht
Special color +12000 baht
- Dark turquoise/black roof
- Platinum White Pearl/Black Roof
- Hot crimson/black roof
Special color +8000 baht
- Metal frame/black roof
Special color +7000 baht
- Dark turquoise
- Pearly white platinum
- Scarlet hot
In addition, if you decide to own the all-new Yaris Cross today, you will receive a special offer. Move your life to the max with the all-new YARIS CROSS “Move To The Max” today. Test drive in Toyota ALIVE Bangna.
Written by Narintorn Chotiperomkul
“Reader. Infuriatingly humble coffee enthusiast. Future teen idol. Tv nerd. Explorer. Organizer. Twitter aficionado. Evil music fanatic.”