Tune into ‘covAID’ to Support Mental Health, Well-Being

May 16 entertainment event raises money for COVID-19 Community Response Fund

Community members are coming together for an evening of entertainment to provide “covAID” to people who need mental health and well-being supports during the COVID-19 pandemic.

On Saturday May 16 at 7 p.m., covAID host PTBOStrong invites Peterborough residents to tune into an entertainment-filled evening accessible from the comfort of home. covAID will feature a variety of local community leaders, musicians and celebrities. Viewers are encouraged to consider making a donation to the COVID-19 Community Response Fund.

Proceeds raised from covAID will go to the COVID-19 Community Response Fund, established by the Community Foundation of Greater Peterborough and United Way Peterborough & District. Money will be distributed to local charities to help them respond to the increased demand for counselling and other mental health supports and to deliver those services in innovative ways during the current global coronavirus pandemic.

“I have so many friends and business owners in the community who are suffering from mental health issues that are compounded by this crisis,” says Tim Burke of PTBOStrong, who is co-organizing covAID with Peterborough’s David Koski.

“I thought that covAID would be a great opportunity to bring Peterborough and the Kawarthas together for a special night while raising vital funds for the COVID-19 Community Response Fund.”

On May 16, residents can tune into covAID through Facebook or watch the event on Cogeco’s YourTV.

The community’s support is vital during the challenging circumstances of the pandemic, says John Good of the Community Foundation of Greater Peterborough.

“For people already living with mental health challenges, COVID-19 has made it even harder to cope,” John says.

“For others, isolation, financial worries and uncertainty about the future are triggering anxiety and straining relationships.”

The COVID-19 Community Response Fund will help charities provide mental health supports in new ways, John adds.

covAid organizers encourage people to use the hashtags #CovaidPtbo and #PtboStrong on their social media platforms in the build-up to the event.

PtboStrong encourages residents to share here what community and mental health means to them during this crisis or on their own social media pages.

“The pandemic has shown how strong our community is at coming together,” says David Feeley, senior manager at YourTV Peterborough/Lindsay.

“Being involved in this project and broadcasting covAid is something YourTV couldn’t be more proud of.”

Direct donations to the Community Response Fund are welcome at any time. Donate here

Residents can also snag official covAID merchandise. All proceeds from the merchandise will go to the Community Response Fund.


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