From washing clothing in cold water to eating less meat, local residents are taking action daily to reduce their carbon footprints.
Tracking how all of these seemingly-modest measures add up is now quite tangible, thanks to a new application available through a Peterborough social enterprise.
Jessica Correa, CEO and founder of Random Acts of Green (RAOG), is excited about the impact the enterprise’s new app will have on the planet. The Random Acts of Green Mobile App recently received $200,000 in support from the Ministry of Environment and Climate Change for the promotion and sustainability of the initiative.
“We aren’t alone. Small changes add up and we can fight and work together to reduce greenhouse gas emissions to help better the state of our planet — for us and for future generations.”
“RAOG is grateful for this funding that will help us spread the word and get more Canadians using the app — as a tool for individual climate change action,” Jessica says.
“The app has the power to measure how individual Canadians are reducing their greenhouse gas (GHG) emissions. We want to prove to Canadians that seemingly small daily choices make large collective impacts so that we can all make a difference for the future of the planet where, and when we can, starting now.”
The app, which was first released in the fall and has gone through updates after receiving user feedback, encourages Canadians to act daily to reduce their GHGs through 40 low-carbon choices or “Acts of Green,” such as composting and car-pooling.
RAOG is a social media organization that provides tools, programs, products and services that reduce GHGs. It raises awareness about environmental action by creating, capturing, generating and sharing green social media content for social media followers.
Its ultimate goal is to encourage both individuals and organizations to reduce greenhouse gas emissions through behaviour changes.
Jessica pursued that ambition and created RAOG in 2015 while working on her Master’s degree. She shares with Electric City Magazine her impetus for creating the social enterprise and the objectives for the organization.
“A few years ago, I scrolled through my Facebook newsfeed and was bombarded by posts about people participating in the ALS Ice Bucket Challenge,” Jessica says.
“I wondered to myself, where’s the challenge for the planet? I hardly ever noticed anyone on social media posting about reducing their carbon footprint,” she notes.
“When I brought it up in conversation, I’d hear the same complaints over and over — no one was doing anything about climate change, it was pointless, there was no hope, we’ll be dead before the problem matters, and, well, to put it bluntly, we’re doomed.”
Jessica wasn’t settling for excuses. She bid farewell to her summer job working at a landfill and let rest the two environmental degrees. Then rejecting two job offers and a prestigious PhD program opportunity, she set off to ignite an environmental movement.
Jessica created a Facebook page, which rapidly turned into an online community. She learned the concepts of operating a purpose-and-research-driven social enterprise.
She harnessed the power of social media to shine a spotlight on the small, everyday actions people were taking to save the planet, with the intent of inspiring others to follow.
“I wanted everyone to know that being green doesn’t have to be just for ‘tree-huggers’. There are simple things anyone can do beyond just recycling.”
Today, she has thousands of supporters who share the same values. “We aren’t alone. Small changes add up and we can fight and work together to reduce greenhouse gas emissions to help better the state of our planet — for us and for future generations,” she says.
How can others get involved?
Participate in Green Acts, follow Random Acts of Green’s social media accounts, download the app, or join its Green Spotted Volunteer Program.
Lead photo by Pat Jilesen Photography.
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